Cleveland, Ohio – December 5 – An affiliate of Resilience Capital Partners, a Cleveland-based private
equity firm, has announced it has agreed to acquire the assets of the Liquids division of oneCare, Inc.
(“oneCARE”). This is Resilience Capital Partners’ first add-on acquisition by its CR Brands, Inc.
(“Company”) platform, which it acquired in September 2012. Headquartered in West Chester, OH, CR
Brands operates manufacturing facilities in Spartanburg, SC, and markets its products under the
nationally recognized brands Mean Green, Biz, Oxydol and Pine Power. This acquisition doubles the
number of brands the Company now offers. Acquired brands include the leading brand in home dry
cleaning, Dryel as well as a variety of drain pipe opening solutions including Roto-Rooter and Drain Pro.
The Company also manufactures a variety of liquid cleaning products under a contract manufactured
CR Brands enjoys national distribution and deep customer relationships with leading retailers such as
Dollar General, Family Dollar, Walmart, Target and Kroger. The Company has also partnered with certain
customers (e.g. Kroger, Publix) to manufacture a broad assortment of proprietary store brand household
cleaning products. The Company’s senior leadership team led by Chief Executive Officer, Rich Owen will
continue to manage the Company’s day-to-day operations.
“In our industry, a strong pipeline of innovative products is the key to success. This acquisition really
raises our game in that area – as it doubles the number of branded items we bring to the trade, and
more than doubles the Product Development resources needed to drive innovation on those brands,”
said Mr. Owen.
“Dryel and Roto-Rooter are premium brands with proprietary solutions to consumers’ cleaning and
maintenance challenges, and are a good fit with our current brand portfolio,” added Michael Merriman,
Chairman of the Company.
“The combination of CR Brands and the oneCARE assets result in a single company that has tremendous
breadth in laundry and specialty cleaning coupled with greater manufacturing scale, deeper product
development expertise, and expanded trade-reach,” said Bassem Mansour, Co-CEO of Resilience Capital
About CR Brands
Founded in 2000, CR Brands manufactures and markets a focused portfolio of affordable household
cleaning and laundry products with superior performance attributes. CR Brands’ products are marketed
under the well-known brands Mean Green, Biz, Oxydol, Pine Power and Magnum Power. For more
information, visit www.crbrandsinc.com
About Resilience Capital Partners
Headquartered in Cleveland, OH, Resilience Capital Partners invests in niche-oriented manufacturing
and business service companies located in the Midwestern and Mid-Atlantic United States with
sustainable market positions and a clear path to cash flow improvement. Resilience targets platform
businesses with $25 million to $250 million in revenues across a broad range of industries where it can
improve a company’s operations, competitive positioning and profitability. Since its founding in 2001,
Resilience Capital has invested in 33 companies under 20 platforms. Its portfolio companies today
employ more than 5,000 people in 14 states and collectively represent over $2 billion in revenues.
Resilience manages in excess of $320 million for its global investor base which includes pension funds,
insurance companies, foundations and endowments, fund of funds, wealth managers, and investment
consultants. For more information, please visit www.resiliencecapital.com.
Bassem Mansour Resilience Capital Partners (216) 292-4748
Ki Mixon Resilience Capital Partners (216) 292-0503